Project
VK Dobro
Behind every great act of kindness are small steps. Together, these steps create new patterns. These patterns help transform the charity experience.
VK Dobro builds bridges — connecting those who want to help with those in need, linking VK with charitable foundations, and uniting modern technology with human compassion.
Colors
This page outlines the brand’s primary colors. The main color is Blue, followed by Nude and Emphatic as secondary colors.

The palette reflects the corporate style, where each color represents key aspects of VK Dobro’s communication:
  • Blue — technology
  • Nude — people
  • Emphatic — for empathy
Everything
is connected
"Everything is connected" is the new signature pattern of VK Dobro. It serves as the primary graphic technique, with all other design elements derived from this pattern.
The VK Dobro pattern is inspired by the heart, the main element of the icon. It symbolizes the idea that behind every great act of kindness are hundreds of small actions. When linked together, these actions form new behavioral patterns that have the power to transform the world of charity.
Another
graphic forms
The "Heart" can be used as a standalone graphic element and applied as a background pattern in layouts.
The frame graphic technique is used to highlight achievements, successes, positive stories, or to express “thank you”.
Emotional Joys in UI Design
An emotional product should feel emotional in every aspect. We developed examples of website components and refined the user behavior flow. Even our colleagues have noticed that this update is a significant and visible improvement for the brand.
Guidelines
To capture these and other guidelines, we created a corporate style guide for VK Dobro.
Result
The project has gained a more expressive identity. Now, even the interfaces feel emotional and friendly.
Client
Type of Project
Credits
VK Dobro
Identity Rebranding, Guidelines
VK Brand Design Team
Head of Design / Communication Art Director / Branding
Made on
Tilda