The logo’s metaphor is “the door to the stars,” which perfectly aligns with the project’s business goals. AdBlogger connects creators with advertisers, and the door symbolizes the gateway to their introduction and the relationship between the two parties.

The entire VK AdBlogger identity is built around the core elements of the VK visual language. This approach highlights the service’s connection to the megabrand while helping it stand out from competitors.

The primary brand color combination consists of black and the accent shade Dark Mint. Dark Mint is strongly associated with the VK Business direction. Layouts using this color scheme clearly convey brand identity and help distinguish the product from competitors.

VK AdBlogger uses the proprietary VK Sans Display font, which is consistently applied across the entire VK main brand and VK ecosystem.

The product clearly communicates monetization and popularity. That’s why our layouts are enriched with 3D stylized elements like coins, bills, and stars. These not only reinforce the overall style but also work perfectly for offline events.

VK AdBlogger is part of the VK Business division, which also includes projects like VK Advertising, VK Predict, and VK CX Hub. While all branding follows the division’s overall guidelines, each product maintains its own unique graphic style.