Project
Travelpayouts Marketing Design System
Situational design in marketing is a pain. Detailed research, creation and implementation of the design system is our salvation! The biggest visual update for the beloved Travelpayouts.
Travelpayouts is a travel affiliate network with top referral programs from 100+ partners. More than 350,000 webmasters around the world work with the project. TP also has a lot of well-designed widgets such as white labels, widgets, APIs, SDKs and a bunch of other projects that helps bloggers and webmasters promote and monetize their creative content. I have been with the project for 3 years!
Communication design includes all points of contact with the audience, including marketing and external communications. It is important for us to maintain the integrity of perception in all final layouts.
For special projects and campaigns outside of the product, we can go beyond the rules of the design system.
For special projects and campaigns outside of the product, we can go beyond the rules of the design system.
The whole design system grew into a number of projects that together organized the production of all visual communications for marketing needs. It included detailed visual guides, a component library with ready-made variant solutions and templates for various tasks. For convenient navigation of file managers, a file browser was created and created guides for setting tasks for each type of project.
We also took into account additional equally important media such as presentations and email newsletters. For them, graphic templates were also created. It was really cool to move team to Pitch.com. This idea removed the pain of creating presentations on Google Slides. The new presentation template went so well that the team was already pitching and start screate internal presentations without additional support from our design team.
We also took into account additional equally important media such as presentations and email newsletters. For them, graphic templates were also created. It was really cool to move team to Pitch.com. This idea removed the pain of creating presentations on Google Slides. The new presentation template went so well that the team was already pitching and start screate internal presentations without additional support from our design team.
Another product of the system cames with brandbook, which includes a product description, mission and visual design, examples of visual communications, a basic Tone of Voice and a glossary.
This is the first minimal iteration of the brandbook that we have assembled using the Pitch presentation editor, in which our presentation template has already been integrated. It's already includes all the styles of the updated graphics..
This is the first minimal iteration of the brandbook that we have assembled using the Pitch presentation editor, in which our presentation template has already been integrated. It's already includes all the styles of the updated graphics..
Social networks and other content media of visual style began to look like a million affiliate money! Just look on it:
Client
Type of Project
Credits
Travelpayouts
Design System of Marketing Communications
Anvar Rizaev
