We created this project under a contract with friends from the SenseSay studio. According to the project, it was necessary to create a logo and corporate identity for a large logistics company operating under the brands of network corporations «Schenker» and «Militzer&Münch».

Strategists from SenseSay Artem Kashekhlebov and Alexander Nikiforov come to me with the platform of the developed brand model. They studied the basis of the sector and the competitive environment. The main task were to show through the visual range of such values as the company's experience and modernity.

The result of the visual branding comes with a monogram logo that show creative idea of connecting two names of the two leaders of the company. The zigzag shape of the logo symbol gives rise to the form factor of the RIMA signature pattern.

The modern form of the pattern, metaphorically refers to the symbols of strength and power. This is how we broadcast the transition from tradition to modernity – experience rules the future.

During the development of the brand, we considered 3 concepts of the logo and corporate identity with unique ideas. After that, the current version of the concept was chosen. After that, we created a brandbook that included visual instructions for using the corporate identity with examples of use on various corporate items, as well as on advertising media.