Project
Mail Rebranding
The product ecosystem under the unified Mail brand had long needed rebranding due to trademark registration issues. From the very beginning, the project’s logo and symbol was the “@” sign.
A major hackathon brought together 6 studios, generating 157 concepts — and only one was a true breakthrough!
A major hackathon brought together 6 studios, generating 157 concepts — and only one was a true breakthrough!
Start of the project
Drafts
Upgrade
Result
The Mail product has received its own smart, charismatic and very sociable character. I think he has integrated into the product perfectly and will fully become the face on logo in the future!
Client
Type of Project
Credits
Mail
Logo design, Character design
VK Brand Design Team
