«Krymskaya Korovka» Russian cheese manufacturer. Quite a rich history of the company makes their cheese one of the most purchased products on Russian market. We tried to breathe new life into the packaging and maintain this cozy atmosphere that every package of cheese brings with it!

With binding to the naming and addressee of the manufacturer we created concept of the «kind sailors». We thinked about to create ideas with the rhythm of the black sea and the wow concept came when we read article about kind old man who love cheese and boats. The color scheme of the packaging has changed to a calm and strict color model, leveling its great illustrativeness.

«Cheese from the day of the Black Sea!» the main CTA of the new advertising company that will accompany the packaging. And kindish sailors are the personification of the manufacturer. We even have cheesy fish! A new fairy tale enclosed in a new product packaging.