Centraviamed is a modern medical and diagnostic complex equipped with the latest medical equipment from leading world manufacturers, having its own clinical diagnostic laboratory and a multidisciplinary round-the-clock hospital.

Centraviamed provides a wide range of medical services to individuals, as well as employees of companies and enterprises, including under the Voluntary Medical Insurance (VMI) policy.

The main task was to come up with a corporate identity concept for the existing new logo that would show the character of clinic. We based on the clinic's target audience and decided that it would be great to link the many years of experience of the clinic and modern technologies.

We came up with the concept of developing branded media using a division grid that is visually very familiar to aged patients. It's kind of flashback to old forms and clinic books that were used in medicine on SSR time.